Participate in ZigZag
What is it?
ZigZag Expo is the first retail expansion fair in the Iberian Peninsula, a unique event that brings together the key players of the sector: brands, franchises, shopping centers, investors, consultants, and technology companies.
When and where?
During two intense days on April 15th and 16th, 2026, the Conventions Palace in Madrid will become the hub of innovation and growth opportunities in retail.
Why?
More than a fair, ZigZag is a connection, business, and inspiration space designed to fuel the development of new strategic alliances, discover key locations, and project the future of brands in a professional and dynamic environment.
Participating in ZigZag Expo is betting on expansion, visibility, and high-level networking in the heart of the Iberian retail market.
5 Reasons to Participate
1. It is the first retail expansion fair in the Iberian Peninsula
ZigZag is the first specialized event that brings together brands, franchises, shopping centers, investors, and consultants focused on expansion and retail development in Spain and Portugal. Participating puts you at the center of the opportunities for growth in the sector.
2. Networking with the main actors of the sector
You will have the opportunity to connect directly with retailers, franchisors, shopping center managers, investors, and technology companies. It is a unique occasion to close strategic partnership deals, find locations, and generate expansion alliances.
3. Access to high-profile visitors and real business opportunities
The visitor profile is composed of brands seeking growth, investors interested in new opportunities, consultants, and technology companies linked to sales and customer experience. This guarantees a professional and qualified audience.
4. Brand visibility and market positioning
The fair offers various participation and sponsorship modalities - from customized stands to digital presence and the "ZigZag Party" - that allow you to maximize your brand exposure in front of more than 1,500 professional visitors and 50 exhibitors.
5. Premium networking experience with the ZigZag Party
In addition to the exhibition space, the event includes the ZigZag Party, an exclusive evening in the Teatro Calderón de Madrid to connect with retail leaders in a relaxed environment, accompanied by music, cuisine, and an inspirational keynote speaker.